Whether you’re an influencer, pyramid schemer, new entrepreneur, freelancer, realtor, or carpenter, branding is a key part to the success of your business. For those who don’t know, branding is the wireframe behind your business. It is the underlying impression and the essential principle your company gives your customers.

This year I was lucky enough to experience the National Women’s Show for this first time as an official event blogger. For those of you who don’t know, the National Women’s Show is Canada’s largest consumer event for women, making it the ultimate girl’s day for you and your girl gang.

It’s safe to say that as a young millennial, we often have to prove ourselves that age doesn’t define our ability to work. Whatever the case, not being taken seriously can be a frustrating obstacle to overcome.